Published 2026 November 5
Updated 2026 November 5
Intro
Hello and welcome to my sponsorship guide! This was inspired by katliente's free sponsorship guide which I first read in 2023 and used as a reference while cutting my teeth as a creator manager. There's still a lot of good stuff in kat's guide, but as I learned more over the years I decided to write my own to proof out the knowledge and make it not only a how-to for creators but also to demystify sponsorships.
While researching, it felt like most of the articles were written by a bot or AI generated, and nearly all of them were thinly veiled ads for their services. I certainly didn't find anything that put together all the pieces into a complete guide with answers and examples. This guide is my attempt at putting together something that's actually useful.
Background
I've worked mainly in vtubing and streaming. My knowledge is focused on YouTube and Twitch, and I almost no experience with Tiktok / Instagram. To keep the guide as concise as possible, it's intended for creators that fit the following description:
You're primarily a live streamer on YouTube / Twitch and make long- or short-form content on the side
You're okay with promoting products to your audience
You're pursuing full-time content creation and want sponsorship revenue to fund your projects
tl;dr if you're not a YouTuber or streamer, then you might not get as much use out of this guide.
Copyright and License
Thank you for reading my article! While this is a free-to-access resource, all written contents herein are protected by copyright. The paywall is there mainly to prevent scrapers operated by generative AI companies from using my work without permission.
For permission requests, you can find my contact email on my website.
- 1.
Do not copy, reproduce, distribute, or modify my work for any reason without prior written permission.
- 2.
Do not upload or input my work into any generative AI chatbot service or application, including (but not limited to) ChatGPT, Claude, Copilot, Gemini, Muse, etc.
User inputs are automatically used to train their models without my permission, which is a violation of my copyright and license. Opting out of model training on their service does not grant any exception.
Disclaimers
- 1.
I am not a lawyer or accountant, and nothing in this guide constitutes legal or fiduciary advice. Hire professionals!
- 2.
I did not use any GPT or generative AI technology in any part of the process of creating this guide. All ideation, writing, editing, and so forth was done by me with the help of references.
- 3.
I was not compensated nor will I ever accept compensation from a third party in the making of this guide, with the sole exception of individual support from subscribers. Any third party I mention is for educational purposes only.
- 4.
This guide expands on publicly available information, including the writing by others. See the References section.
The Basics
What are sponsorships?
Sponsorships are an agreement between a creator and a brand/company in which the creator is compensated in exchange for promoting the brand and its products. Products can include physical goods, media (games, music, video), programs, etc. — basically anything a company can make money from.
"Sponsorship" and "brand collaboration" are broad terms that can cover anything from one-time deals to longer-term partnerships, like affiliate programs and brand ambassadorships.
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